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News releases are not the best way to get major media coverage Orlando Cepeda Braves Jersey , but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to write and distribute a news release.
* New Products
* Business Start-Up
* Partnership
* Strategic Alliances
* New Or Innovative Business Strategy
* Restructuring The Company
* Going PublicGoing Private
* Company Comeback From Adversity
* New Employees
* Important Executive RetiringResigning
* Executives Comment On BusinessEconomic Trends
* Employee Promotions
* New Branch Offices
* New Divisions Established
* Headquarters Relocating
* Research Results Announcement
* Major Anniversary
* Major New Client Acquisition
* Company Revenue Deion Sanders Braves Jersey , Sales or Profit Growth
* Company Name Change
* Winning Major Awards Or Receiving National Recognition
* Company Presenting An Award
* Receiving Important Accreditation or Certification
* Holding Free Seminar or Workshop
* Employee Appointed To CivicGovernmentProfessional Board
* Availability Of Guest Articles Or White Papers
* Issuing A Position Statement On Topical Subject
* Free Consumer Information Available
* Company Speakers Bureau
* Company Philanthropic Support
* Major Company Milestone
* New Board of Directors
* New Website
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi David Justice Braves Jersey , Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA. >Why Your Small Business Needs a Corporate Identity Package
Posted by nick_niesen on October 28th, 2010
If you?re like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all Chipper Jones Braves Jersey , you?re just a small business, not one of those big corporations. What?s in it for you?
Just as the name implies, a corporate identity package identifies your company to potential clients, suppliers and the general public. It includes your business name, small business logo, your logotype (just a fancy way of saying how things are placed Bob Uecker Braves Jersey , which font you use, spacing, and other things like that) your motto or company slogan, and associated printed material-- your business card, and letterhead, envelope and forms.
When you started your small business Bobby Cox Braves Jersey , you might have dreamed of becoming more than just another small business. Maybe you even dreamed about becoming a big business some time in the future. And even if you?re a completely practical entrepreneur and didn?t have those dreams, you need to attract customers in order to keep your small business open. A corporate identity package can help you do that.
Write a couple of big corporations, ask a question and request a business card. They?ll send your answer on their letterhead, in their company envelopes, and include a company business card. If you take a moment or two to look at big corporations? identity packages, you?ll soon notice a few important things in common.
Their corporate identity package looks professional. What makes a big corporation look professional? I think one key is simplicity. Generally Dale Murphy Braves Jersey , a large corporation has a simple symbol or even just graphically represents their name as their logo. Take the Coca-cola logo for example. Or Toyota. Or Cameco Corporation. They?re all very simple.
When you look at their corporate identity package, you see quality. They use only high quality printing services and paper. Sure, that?s going to cost a little more, but it?ll be worth it in the end because its an integral representation of your small business? image. You could print your corporate identity package yourself using your home printer, lightweight paper and business card templates, but how is that going to look? Will that produce the professional image you?re after?
Their logotype is consistent. Big businesses use exactly the same color for their logo and their background every time. They use consistent fonts. Their slogan for example Babe Ruth Braves Jersey , would consistently be in Times New Roman, never a different font or even a similar font, but exactly the same font, and always in the same proportion to the logo. Spacing is consistent. Spacing between letters and between lines is also always exactly the same proportion. Their secret is designing in vector form so their logo can be enlarged or reduced without changing proportion.
Their corporate identity package matches exactly. Their letterhead, envelopes, business cards all match. And if you ordered something from them Darren O'Day Braves Jersey , the invoice and the statement you?d get at the end of the month would match too. Perfectly.
Here?s another reason to take a little time to look at big corporations? identity packages: you can use what they do to create an identity for your own small business. What they do works, and they do big business, so if you want to do big business too, why reinvent the wheel? Copy what they?ve done. No, I don?t mean you should copy another company?s logo. Just copy the way they?ve done things. Take their ideas and use them.
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